The Basketerie

The Basketerie is a curated picnic basket service in Lund that I co-founded with Marc. Old-English wicker baskets with leather straps, thoughtfully curated local and seasonal food inside — cheese, charcuterie, bakery, drinks. Order, pick up, go to the park. The idea is simple: remove the friction from getting people outside together. Loneliness is rising, social life is increasingly digital. A basket that's ready to go fixes the bit nobody wants to do — the planning. I built the site and shot the product and lifestyle photography. Target audience is students, couples, and small friend groups in Lund, 20–35.